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A Multi-Media Case Study A.11 Consumer Surplus Calculations In order to gain an understanding of the true value of a single telephone call for Grameen Bank members in terms of consumer surplus, we created a formula for equating the distance of a village from Dhaka with a conservative cost for travel to Dhaka from a village. The best way to categorize the villages that we surveyed would be the following:
(2) Villages lying between 25 to 50 km from Dhaka city (3) Villages lying between 50 to 100 km from Dhaka city (that is, villages clustered around Comilla town) (4) Villages lying beyond 100 km from Dhaka city (that is, villages clustered around Chittagong city) The assumptions used to create our formula are as follows: (a) The average number of hours required for a person to make a return trip to Dhaka city by public bus service and to make the necessary inquiry with a relative or business would be a minimum of 2 hours for category (1), a minimum of 3.5 hours for (2), a minimum of 6 hours for category (3) and a minimum of 16 hours for category (4). Here it is assumed that traffic conditions are normal, when in fact "normal" is more likely a high state of traffic congestion and unpredictable chaos. With "abnormal" traffic conditions, delays of up to an additional 50% (or even more) of the normal expected time have been observed; that is, a journey that normally takes 2 hours might take up to 3 hours in abnormal circumstances. For our purposes, we assume smooth traffic flow. Another point to take note of here is that a person making a round trip from category (4), that is, Chittagong area, to Dhaka will almost inevitably have to stay there overnight. A Calculations for Category (1) Villages lying within 25 km of Dhaka city Consumer surplus = Cost of wages + cost of travel – cost of 3 minute call to Dhaka Consumer surplus as a percentage of monthly household income = Consumer surplus/mean monthly household income Consumer surplus = 2 hours round trip travel plus time in Dhaka (Tk. 80 wages) + transport cost (Tk. 70) = Tk. 150 – Tk. 18 = Tk. 132 ($2.70 USD) Consumer surplus as a percentage of mean monthly household income = Tk 132/5000 = 2.64% Cost of trip is 7.33 times the cost of the phone call (132/18) B Calculations for Category (2) Villages lying between 25 to 50 km from Dhaka city Consumer surplus = 3.5 hours round trip travel plus time in Dhaka (Tk. 80 wages) + transport cost (Tk. 90) = Tk. 170 – Tk. 18 = Tk. 152 ($3.10 USD) Consumer surplus as a percentage of mean monthly household income = Tk 152/5000 = 3% Cost of trip is 8.44 times the cost of the phone call (152/18) C Calculations for Category (3) Villages lying between 50 to 100 km from Dhaka city (that is, villages clustered around Comilla town) Consumer surplus = 6 hours round trip travel plus time in Dhaka (Tk. 80 wages) + transport cost (Tk. 140) = Tk. 220 – Tk. 75 = Tk. 145 ($2.96 USD) Consumer surplus as a percentage of mean monthly household income = Tk145/5000 = 2.9% Cost of trip is 1.93 times the cost of the phone call (145/75) D Calculations for Category (4) Villages lying beyond 100 km from Dhaka city (that is, villages clustered around Chittagong city) Consumer surplus = 16 hours round trip plus time in Dhaka overnight (Tk. 160) + accommodation (Tk. 50) + transport cost (Tk. 280) – Tk. 75 = Tk. 490 ($10 USD) Consumer surplus as a percentage of mean monthly household income = Tk 490/5000 = 9.8% Cost of trip is 6.53 times the cost of the phone call (490/75)
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